FREE SHIPPING ON ORDERS OVER $100 AUSTRALIA WIDE

Why Did Journey Hair Care Change To Yen Body?

Let’s talk about why rebranding our worldwide haircare treatment was a must.

 

Whilst working in my salon back in 2017, I was doing everything in my power to help my clients maintain their hair’s health in between colour services. I was using all different kinds of treatments and masks, anything that would help nourish their hair at home! My passion for finding these answers is where it all started.

I quickly realised that although my clients were purchasing these products, they weren’t following through and actually using them. Every six weeks, when I would see them for their follow-up appointment, I asked, “have you been using your treatments and home haircare?” Every time without fail, the answer would be “maybe/sometimes”, “I don’t have time,” or “it’s too heavy for my hair.” I get it; I was guilty of this too!

 

My clients were desperate for healthy, hydrated hair, and I truly wanted to help them, but my guidance was cut short as they just weren’t using their home haircare products. 

That’s when I knew it was time to get back into the haircare product game. If you want to know more about my Journey (no pun intended), hit this link for the whole process! Happy reading! 

 

Journey Hair Care and why I had to leave it behind.

I used my knowledge of product formulation and hairdressing skills to create a nourishing and hydrating treatment that would repair hair from the inside out by getting to the root of the problem. It was a huge success; by now, I had sold thousands of tubes worldwide. Not only did my clients love Journey, but so did women from all around the world; for the first time, they were receiving actual results. Try Journey 

When starting a new business, as some of you would know, you kind of just open up, go for it and learn from your mistakes. Well, that is exactly what happened! My first mistake (quite a large one) happened soon after I launched; I had missed a crucial step when setting up the business. 

The problem wasn’t with the product – 

The problem was the name – Journey Hair Care. Insert sad face here… I had a great product that was already a massive success, and naturally, I wanted to grow the brand, but there was just one problem, I didn’t have the name’s trademark! What was worse, someone else already did! I couldn’t believe it; I had worked so hard for so many people to recognise the name, but it was all (so far) for nothing!

I had to make a swift decision! Do I continue taking the risk and hope the other person with the trademark doesn’t ask me to cease and desist or rebrand the entire company?  

Although a more challenging task, I chose what to be was the right decision and completely rebranded Journey Hair Care. So off I went, first things first – trademark! Well, after picking a name, of course.

Finally, now in 2022, I have a brand-new company that I have been working on for two years to ensure its longevity! I’ve made it my mission to guarantee it to be long-term, not just a quick, easy fix, nope! I am here to do it right this time. But I must be grateful for all the lessons I’ve learnt from Journey Hair Care and what it taught me. If you can take anything away from my story, just know that great things take time!

So, with that said, say hello to Yen Body, a beautiful brand that I adore – and when you get to know us, you will too. Our favourite Journey Hair Care treatment, now just Journey hydration treatment, is still around and an all-time favourite for our clients worldwide. Plus, we have added to the family to keep your hair feeling its best. A simple, easy-to-follow curated routine. – The Curated.

Yen Body is about hair care, wellness and people. We work with you and help you understand that hair products alone are not the only fix; we define how habit is routine and routine equals result. Like that, clients are now turning their “I don’t have enough time” to “I look forward to my weekly hair care routine”; the results speak for themselves!

I have to say a huge thank you to all our existing customers of Journey Hair Care that have followed our new Journey to Yen Body and all our new customers of Yen Body. Thank you, and welcome to our family; we look forward to helping you and your hair.

Made with love

Kristy, Yen body

  • Journey is filled with hand-picked ingredients (like aloe vera, shea butter and vitamin A, C and E) designed to hydrate your dry hair and nourish your strands from root to ends. With all-natural ingredients, Journey won’t irritate your scalp or skin.  The scent of lavender and camomile: perfect as you drift off to a relaxing night’s sleep while Journey does all the hard work.

Give your hair a little bit of extra hydration 2 – 3 times a week. The more hydration and love you give your hair, the better it will be!

 

Tip: apply Journey to dry hair, so you don’t dilute the product.

 

Tip: When setting up your business make sure you check out your trademark and don’t make the same mistake I did.  Link

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Free Shipping Australia wide

For orders over $100.

Trusted Worldwide

Australian made and owned

100% Secure Checkout

PayPal / MasterCard / Visa

Eco-friendly Packaging

Recyclable packaging materials